Snapchat may soon be hosting more sports content.
The National Football League appears to be building a team for a channel on Snapchat Discover, the mobile storytelling app’s network of media publishers.
The NFL is looking to hire a managing editor for a Snapchat Discover team who can “help create a distinguished vision/voice for the NFL Snapchat Discover channel that represents the future of the NFL brand,” according to a recent job posting on LinkedIn.
The managing editor will oversee “content execution” and choose what type of “story element (i.e., Video vs. Animation vs. Article).”
A spot on Discover is a new step for the NFL and Snapchat. Last September, the league and the company inked a year-long deal to create Live Stories — curated collections of photos and videos from fans, players and league employees taken with Snapchat — from the season opener until Super Bowl 50.
The MLB, NHL, NBA, PGA and the NCAA also had programming partnerships with Snapchat for Live Stories.
The NFL’s Discover channel will allow the league to not just be limited to snaps but also to share other types of content such as pre-made videos and articles to Snapchat’s highly-coveted audience of a reported 150 million daily active users.
That type of content creation on Snapchat has been limited to media publishers and a select number of brands for the last year and a half. BuzzFeed, Cosmopolitan and MTV, for example, are three of just over 20 media outlets that create exclusive content for the Discover section of the app. (Mashable is also a partner on the platform.)
Brands, including Sony Pictures’ James Bond film Spectre and Batman v Superman: Dawn of Justice, from Warner Bros., have launched their own sponsored channels that last for 24 hours.
The NFL is looking for someone mid-senior level to fill the position who has “experience managing a team of social/digital content creators with emphasis on video production and graphic design,” according to the listing. The person should have a “passion for” and “knowledge of” the NFL, “it’s [sic] players, teams, and history.”
The channel could feature news stories like those written for NFL.com and videos of predictions and player profiles like those made for NFL Now.
The NFL did not respond to requests for comment on what the channel will be like and when it will launch. Snapchat declined to comment.
In July, Snapchat launched a redesign of discover. Publishers’ channels are displayed with large photos and headlines, almost like virtual magazine covers, which is a stark contrast from their previous incarnation as small, circular icons. The redesign also places Discover channels alongside Snapchat’s Live Stories and allows Snapchat users to subscribe to publishers.
The NBA and the NHL previously expressed interest in channels on Discover. (In a previous deal, the NFL and Snapchat split the revenue from video advertisements sold within Live Stories.)
“In full transparency, what I'm asking for is probably what every media company is asking for: A channel on Discover,” Melissa Rosenthal Brenner, the NBA’s senior vice president of digital media, told IBT last year.
“Permanent placement in an app that has millions of users? We’re obviously interested,” said the NHL's Senior Manager of Social Media Sean Dennison.
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